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A life in design.

Dreams to be a photographer.

A love of bikes, with some kept for years gathering dust but will never be sold… and a passion to spend as much time in the Peaks.

Day or night.

Wet or dry, who cares its just good to be out.

And Herfie the excuse to bring it all together.

So Herfie is a product development studio built around biking. Its early days but after many months of research, missed rides, prototype testing and content checking we are ready to launch with our first products.

All we need to do now is train Spike the terrier to roll the Bike Map!


Herfie makes the most of the Summer evenings